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How Google Ratings Can Impact Local SEO

BG Hamrick
by BG Hamrick on 6/12/17 9:00 AM

 

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Do you know what your customers are saying about you?

Many customers leave reviews online, giving you valuable information about how your business is doing. What you may not realize is that Google ratings can also impact how high your company appears in search results.

Local search engine optimization (SEO) allows people searching for services using a state or city name to find you more easily. Optimizing your site with the right keywords is important. But it’s also important to generate good reviews online.

Ratings Are a Significant Ranking Factor

In Moz’s annual survey, SEO professionals gave “review signals” a 7% significance in organic search rankings. This means that these pros feel that 7% of their search ranking has to do with review signals.

What are “review signals?”

  • Number of reviews
  • The diversity of review sources
  • How often customers leave reviews about your organization
  • What portion of reviews are positive

7% may seem small, but there are many steps you can take to influence your review signals. If you could improve your organic search ranking by 7%, you would, right?

Google Knows Customers Trust Online Reviews

Another important factor in how ratings impact your online presence is trust. Customers trust online reviews, and Google knows that.

Because Google’s primary goal is to provide relevant search results, a company with a high number of positive reviews would be ranked highly by Google. Google would see a similar organization with few reviews as less relevant.

If you want to show up on Google Maps, having strong customer reviews on Google My Business is essential. Not only does Google put stock in these reviews, but the positive reviews will also draw in new customers.

How to Improve Your Google Ratings

Of course, you don’t just want more reviews. You want more great reviews. Fortunately, there are ways to improve the number of four and five-star reviews you have on Google.

The first step is to make sure you are outstanding in your industry. If you have an amazing product or service and deliver excellent customer service, you have laid the foundation.

Secondly, be sure you ask for reviews. Make it easy for them to click through to leave a review. Encourage them to let you know if there’s any reason they wouldn’t leave a five-star review. This encourages them to think about five stars, without being slimy about it.

You Need a Local SEO Plan

Improving your Google ratings and making sure your Google My Business page is accurate and verified are important parts of local SEO. But reviews alone won’t get you to the first page of search results.

You need a long-term, focused strategy to build your local SEO. An approach that concentrates on all of the elements that impact search results in your local area.

And to implement that strategy while you also run a top-flight business, you need help. The team at the Local Impact Group is here for you. To get started on improving your local SEO, contact us today!

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BG Hamrick
Written by BG Hamrick
BG Hamrick helps companies build their traffic, sales and profits online. As a popular Internet marketing and social media expert, consultant, trainer and speaker, BG has helped hundreds to increase traffic to their sites, to build their social media presence and impact, and to improve their website conversion.
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